One of the most important business tips in four simple words...
Have Your Integrity Sorted.
The wave of upcoming consumers have phenomenal built in bull%#*@ meters and the impact is being felt around the globe. Transparency, authenticity and ethics will trend as your keys to global success. Companies without these traits will be culled with the percision of high speed natural selection. If your business is out of integrity, bandying about words like carbon footprint, organic or eco-friendly won't save you, because these gut driven kids will instinctively smell internal rot. If you take a wait-and-see attitude focusing on short term profit you will lose heavily in the long run. These consumers are "sensing" their way through the marketplace. Not only will they call you on your crap they will make videos, visual images, graphs and a meme or two and broadcast the ugly truth around the globe. These aren't just your future customers they are your future shareholders. So it's time clean house, stop taking shortcuts and align your business from top to bottom.